“You Keep Me Hangin’ On” was The Supremes’ biggest departure, and also their best record yet – dramatic but deeply felt, emphasizing the “soul” part of their soul-pop hybrid while still sounding recognizably like themselves. For the follow-up, producers/writers Holland-Dozier-Holland admirably continued to experiment, rather than adhering to their standard operating procedure of cloning the previous hit. In doing so, they gave Motown’s most commercial group one of the label’s most out-there singles.
“Love is Here and Now You’re Gone” is built on juxtaposition: a conventional ballad with a full band and a strings-heavy arrangement, interrupted by despairing spoken-word fragments backed only by bass, harpsichord and cries of “look what you’ve done! look what you’ve done!” Spoken interjections were nothing new for Holland-Dozier-Holland – Levi Stubbs’s “just look over your shoulder!” in “Reach Out I’ll Be There” is one example – but the writers usually incorporated them into the body of the song. “Love is Here” instead splits these vocal interludes off into discrete sections. The dramatic lurches between them and the melodic parts of the song create an disconcerting effect, befitting the lyrics of a promised future abruptly wrenched away.
Apart from the characteristic fluid bassline, the restless pacing of which echoes the uneasy fluctuations of the song structure, the satiny production on “Love is Here” sounds oddly un-Motownlike – even the label’s trademark stomping beat is muted to a soft thud. As it turns out, “Love is Here” was largely recorded not at Hitsville USA with the Funk Brothers, but in Los Angeles with the Wrecking Crew, a harbinger of Motown’s permanent relocation to the West Coast a few years later. Perhaps this change of scenery explains why “Love is Here,” with its frothy strings and overripe soliloquies, seems less influenced by Detroit soul than by Hollywood melodrama.
As hammy as Diana Ross’s line readings may be (complete with a gasp in the first section!), her actual singing on “Love is Here” is the subtlest and richest of any Supremes record yet. She no longer leans on the innate vulnerability of her fragile little-girl voice; instead, she adds careful shading to her phrasing, and delivers some lines with surprising strength. Ross begins the song in a crystal-clear, brisk tone, at a remove from the hurt-filled lyrics. Starting in the second verse, a slight cloudiness creeps into her timbre, as if she’s pushing through a catch in her voice. In the coda, she clings to the phrase “oh my darling, now you’re gone,” afraid to let the words get away from her as easily as he did, her soft vibrato on the word “gone” trembling like unsuccessfully suppressed sobs. While the subject matter of “Love is Here” is close to that of “Where Did Our Love Go” or “Baby Love,” Ross’s performance has progressed beyond the self-victimization of those earlier singles. Here, her hurt reaction isn’t defensive; it’s a means to force a confrontation (“look at my face!”) and assert her dignity. Ross’s revelatory performance is somewhat undermined, however, by the rather uninspired harmony arrangement given to Florence Ballard and Mary Wilson, a warning sign of changes to come.
While “Love is Here” is moderately successful in its own right, it’s more impressive when considered as a warm-up for “Reflections,” recorded the week “Love is Here” topped the charts. “Reflections” pushed the gothic pop experimentation into a decidedly psychedelic direction (most blatantly in its oscillator motif), and its slow-downed, bass- and organ-dominated groove gave The Supremes their most soulful and sexiest record to date. (Nevertheless, it topped out at #2 on the charts.) Yet “Reflections” also marked the end of an era: their last great Supremes single written and produced by Holland-Dozier-Holland, who soon went went on strike and eventually left Motown; one of the last Supremes recordings featuring Flo Ballard before she was fired from the group; and the first release to be credited to “Diana Ross & The Supremes” – a name change that pointed to the squeezing out of Mary Wilson and Cindy Birdsong (Ballard’s replacement), both of whom would only occasionally appear on the records bearing their group’s name. Ross’s performance on “Love is Here” proved she had the talent to carry a record, but it also meant the beginning of the end of The Supremes as a distinct entity. In that sense, the biggest transformation in “Love is Here” wasn’t its song structure or production style, but the shifting group dynamic – firmly entrenching Diana as the star, and rendering the other Supremes anonymous and inessential. 7
Hit #1 on March 11, 1967; total of 1 week at #1
180 of 1032 #1′s reviewed; 17.44% through the Hot 100