Tag Archives: the tymes

95) The Tymes – “So Much in Love”

In a post-Four Seasons world, where Motown artists regularly topped the charts, there wasn’t really a need for doo-wop anymore.  Yet the genre had one last gasp with The Tymes and “So Much in Love,” a completely straightforward, completely forgettable single.  “So Much in Love” returns doo-wop to its roots by going almost completely a capella – there’s nothing there but layers of vocals, finger snaps and seagull sound effects.  The simplicity is refreshing, but it makes the record extra-dependent on clever lyrics or a catchy melody, neither of which is present here.  Much like a beachside walk, it’s pleasant while it lasts – just don’t expect to remember it after the tide’s washed your footprints away. 5

Hit #1 on August 2, 1963; total of 1 week at #1
95 of 976 #1’s reviewed; 9.73% through the Hot 100

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